Task 8- Technology

A variation of technology is used throughout production, distribution, exhibition and exchange of a film. Here are some examples:

Production

• Green screens and digital backgrounds are used in many large mainstream films now to enable filming of scenes, in different far fetched settings, to take place in quick succession as they don't have to wait as long for set design to take place in a studio. For example in The Hunger Games they were able to film multiple parts of the 'Games Opening Ceremony' in one setting in a car park with green screen technology.
• CGI is used in the post production editing stage to create a more realistic living animal/ object etc. that wasn't on set or real to be in a scene and the final version of the film. This happened in Jurassic World for the dinosaurs, the dinosaurs were created by CGI and so that the editors and animators could make them look as realistic as possible they used humans to act the movements for the dinosaurs.
• The standard amount of frames per second for filming rate is able to increased now with the standard amount being 24 fps an example of this was The Hobbit which used 48fps, this enabled the film to be even smoother than normally as more frames were used.
• During filming specialist cameras and lenses are now used to enable 3D viewing and Imax screening. This helps to enhance the viewing quality for the audience as the 3D enables the audience to feel more engaged with the action and the Imax creates a wider screen viewing aging making the audience feel more involved, this makes a better cinema experience.
• Red One Digital cameras are transforming the filming process by replacing the standard 35 mm camera with a smaller, lighter, and thus more portable camera solution – without lessening image .
• 4K cameras are being used now to enable greater camera quality than before a great example of where this is used is in the most recent Star Wars film.

Distribution

• In modern day most ways of distributing occur through technology as in the marketing stage the internet plays a prominent role with official websites, blogs, trailers on YouTube, various types of other advertisement with companies and social media.
• As well as advertising, when distributing the films to cinema they no longer use hard copy reels but USB's or online file versions, this makes it cheaper to send/use and also makes the film able to last forever as the film reel can eventually wear away.

Exhibition and Exchange

• When buying DVD's you can now get Ultraviolet codes and Disney Digital Copies which enables people to share a single DVD with people virtually. Purchased Blu-rays can also be stored and accessed online and in the cloud, allowing audiences to engage with their entertainment wherever, whenever they want.
• You are now able to watch films in 3D/4D and Imax creating better viewing for the audience however not everyone likes it as you have to wear glasses.
• Another way more people are able to watch the films is through online releases with companies such as Netflix that with a membership enable people no matter where they are to access thousands of films for people to enjoy.