Definitions

Mainstream- safe genre films that are distributed to mass, national and often international audiences

Independent- films that have more localised appeal and niche audiences and that often utilise digital technologies to create 'brand awareness'. Independent films do not have access to extensive distribution networks.

Production (stages)- the physical film making process

Distribution- getting the films out to cinemas and paying for the advertising and marketing shown to the audiences.

Exchange

Multinational Conglomerate

Monopoly

Oligopoly

Name the Big Six (90% of box office takings)

Horizontal Integration (also known as cross media ownership)

Vertical Integration

Synergy

Merchandising

Ultra Violet

Above the Line

Below the Line

Technological Convergence/Cross media convergence

Consumption

Exhibition

Piracy

Hollywood Franchise 4S Model – synergy, spectacle, sequelisation, story

Tie-In