Intro what is film distribution?
Distribution is the selling of and transitioning a film to cinemas and getting the audience to go and see the film.
What is the distributor's role?
The distributors role is to make sure that cinemas have and show their film and through advertisement and marketing to make sure audiences are encouraged to go and watch their film.
What's a distribution plan?
The distribution plan is the plan that the company comes up with in order to distribute and market their film. For example when they decide to release the film, when they decide to release the DVD and when hey release various marketing methods for the film including teaser trailers. (For example Jurassic World released their teaser trailer at the Super Bowl last year when the most people in the US are watching TV).
What's a P + A budget?
The P+A budget stands for the Print and Advertising budget. The prints is the actual film reel or the copy of the film which is shown in cinemas and the physical versions can cost around $2,000 per reel. Then the advertising is the budget they have for the marketing and the parts they must pay for are above the line parts of marketing. The average P+A budget for Big Six films from 2006 is about $34.5 million. However this is beginning to decrease with the development in technology as much of the 'print' is now free as they now deliver them digitally.
What is the average distribution cost for a big six film?
The average distribution cost is normally around 50% of the total film budget costs.
What does the distribution budget include?
The distribution budget covers the costs of the various types of above the line marketing, the transportation, creating and showing of the films and he creating and distributing of DVD's.
What is a simultaneous release?
Simultaneous release is a new method where the film is released in the cinema at the same time in which it is released on DVD or other channels of release such as internet release on a form such as Netflix.
What are some main distribution companies?
Some main distribution companies include:
1) Disney
2) Universal
3) Paramount
4) 20th Century Fox
5) Columbia
6) Warner Brothers
7) Lionsgate
8) MGM
1) Disney
2) Universal
3) Paramount
4) 20th Century Fox
5) Columbia
6) Warner Brothers
7) Lionsgate
8) MGM
What do you think is the link between audiences and
distribution?
There is a link between audience and distribution because distribution is how they encourage the audience to see the film as well has how they get the film to the audience (e.g. Digital reel). So they marketing strategies that they use should be appropriate to the target audience of the film, so for a teen audience you would complete a lot of marketing online and on social media where as for a young audience you would complete it more through synergy with games and toys. If the link between audience and distribution isn't made then less people will go and see the film as less people in their target audience would see it advertised.
There is a link between audience and distribution because distribution is how they encourage the audience to see the film as well has how they get the film to the audience (e.g. Digital reel). So they marketing strategies that they use should be appropriate to the target audience of the film, so for a teen audience you would complete a lot of marketing online and on social media where as for a young audience you would complete it more through synergy with games and toys. If the link between audience and distribution isn't made then less people will go and see the film as less people in their target audience would see it advertised.
Define target market audience? What's audience positioning?
This is the main audience which the marketers of the film are trying to attract to go and see the film. This usually means that the marketing strategies will revolve around what that age group will want see and enjoy.
This is the main audience which the marketers of the film are trying to attract to go and see the film. This usually means that the marketing strategies will revolve around what that age group will want see and enjoy.
Why is the release date crucial?
The release date is crucial because it depends on whether or not people are more likely and able to come to see the film and if you are a smaller film whether or no you will have large competition that takes away some of your audience. For example most large blockbuster films are released in school holidays just as Jurassic World was released in July in the summer holidays, as if it is released in a time like so then a larger amount of the main cinema goers are able to go as the ages are 16-24 years, as they won't be at school and will have free time.
What is self-distribution?
Self distribution is where the company itself or a person themselves distribute and release a film. This can occur in both mainstream films with Warner Bros being wholly integrated and independent films that produce by themselves and then send to festivals etc. to be shown to audiences for a small fee.
Self distribution is where the company itself or a person themselves distribute and release a film. This can occur in both mainstream films with Warner Bros being wholly integrated and independent films that produce by themselves and then send to festivals etc. to be shown to audiences for a small fee.
Oh dear there seems to be some work left incomplete. Please finish so I can mark and give you some extra pointers. Where is task 9?
ReplyDeleteI have now completed this task and task 9 is under the title definitions
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